Microsoft Edge is dead. Long, live Microsoft Edge!
The tech giant Microsoft has seen enormous success in a variety of markets, but it never could make a dent in Google's dominance in the browser market.
As of January 15th, 2020, it appears that the company has given up trying.
The old Microsoft Edge is being retired in preference for a new and improved Chromium-powered version of Edge. The new browser will by all outward appearances, be a Microsoft product. However, under the hood, the engine that drives the company's new browser will essentially be Google's Chrome.
Final beta-version of Edge available now
The new and improved Edge looks like a slightly bland and watered-down Google Chrome browser. The final beta, available right now, still has a few bells and whistles missing. It currently doesn't have browser history for example, but the gaps will no doubt be closed in the coming weeks.
Ultimately though, it probably doesn't matter. At this point, the browser battle lines are fairly stable. People have grown accustomed to the browser they're currently using and may actually love it, whatever it might be. Introducing yet another variant of Edge into the equation is unlikely to change much. The only people who will use it extensively are a few enterprise users. Then, it will be used only if IT managers insist on it or build it into the browsing experience.
We're not exactly sure why Microsoft is so insistent on pursuing this course of action as it doesn't seem to offer them any real benefit. It increases Google's stranglehold on the browser market. Perhaps the company has some long term plan in the works that requires Edge to play a pivotal role.
Our perspective
Time will tell, but in the meanwhile, if you'd like to give the new Chromium-powered Edge a try, you can get it from the Microsoft store.
Meanwhile, check out this report
This free executive report may give you insights into how to build your business with safe IT environments: 10 Hidden IT Risks That Might Threaten Your Business and 1 Easy Way to Find Them
The author
Thanks for reading this short post. For more tips on thriving with small business technology, check out the other blog posts at DWPia Blogs. I am also available on LinkedIn, Facebook, and Twitter.
I am Denis Wilson, President and Principal Consultant for DWP Information Architects. I help professionals grow their business by building a foundation of rock-solid information solutions for smaller healthcare, insurance, financial, legal, and nonprofits firms in Ventura County and San Fernando Valley. And have created cost-effective IT solutions, for over 20 years, specializing in cybersecurity and regulatory compliance. I am also a published author and speaker, working extensively with a variety of organizations, as well as providing small business technology education programs through business and professional associations. This just in: I will be speaking regularly at California Lutheran University's Center for Nonprofit Leadership starting in September.
Contact me if you would like me to speak at your association.
