App spending in 2021 grew by 25 percent

Spending has increased to an impressive $135 billion.  Even better is the growth shows no signs of slowing down.

That is surprising because the industry at large has come under increased scrutiny and both the Apple and Google App Stores have introduced new developer rules governing in-app payments.

Overall Apple's App Store leads in total revenues while Google's massive Play Store leads in terms of total numbers of downloads. That is according to the most recently published research by App Annie.

Apple users accounted for 65 percent of the total app revenue of $87.5 billion. Google Play racked up $47.25 billion which is a lower number despite having a larger user base.

 

Android and Apple will top 130 billion downloads

A different app analytics company named Sensor Tower reports similar data.  According to their research spending on apps will reach $133 billion in 2021 representing a 19.7 percent growth.

Of interest Sensor Tower's data provides more detail on the total number of downloads as well.  They estimate that downloads from the Google Play store will top 100 billion by the end of this year versus just over 30 billion from Apple's App Store which is a good way of comparing the relative size of the rival ecosystems.

There are some lingering concerns that as the pandemic recedes further into the background and life begins to return to normal that the explosive growth in app sales will taper off.  It's entirely possible that the rate of growth will slow given that the pandemic has fundamentally altered a number of aspects of our daily life. However, all expectations are that growth will continue to be robust.

 

My perspective

If you're thinking of launching a premium app to support your existing business now is a great time to do so.

 

Can I get a "Bam!"

 


By Denis Wilson

Cybersecurity Expert, Small Business Technology Consultant, Managed Services Provider, Managed IT Support

Thanks for reading this post. I always take into mind that your time and attention are precious. And these posts need to be timely, to the point, and short.

For more tips on thriving with small business technology, check out the other blog posts at DWPIA Blogs. You can also find me on LinkedIn, Facebook, and Twitter

I am also a published author and speaker on cloud computing, work-at-home, and cybersecurity. I work extensively with business and professional associations to provide free small business technology education programs.

 

Contact me if you would like me to speak to your association