Facebook is chasing growth

It's not hard to understand why. Mark Zuckerberg's social empire is the world's largest social media platform, with more than 2.4 billion users worldwide. The bigger you get, the harder it is to grow. That is exactly why Zuckerberg zeroed in on the three fastest platforms in his empire: Messaging, Stories, and Groups. By chasing the fastest growing elements, he can keep his empire expanding.

Instagram is a part of that empire and recently the company made a change, incorporating Direct Messaging (DMs) into the browser experience.

It's a relatively small change

However, its significance is not lost on Influencers and online marketers who rely heavily on Instagram to stay in touch with business partners around the world. Essentially, the change makes Instagram's DMs just like any other online chat program, which makes communication easy, convenient and seamless.

Now that Instagram's DMs are available in the browser, it's just a matter of time before meta chat services that combine chat feeds from multiple sources incorporate Instagram DMs into the mix. That will enable you to access all your messages from a variety of sources from a single umbrella, which will streamline your communications further.

Messaging has of course been part of the internet experience since the earliest days of the web. Today's apps are increasingly sophisticated, sleek and streamlined. Based on the growth trajectory Mark Zuckerberg made reference to, the trend toward increasing reliance on messaging across social media platforms only stands to grow further and take on ever more importance.

Our perspective

If your company uses Instagram DMs to keep far-flung employees in touch with each other, or to communicate with business partners, rejoice. The new changes will make your life even easier. Be advised though, that at present, the new functionality is in Beta, and is only available to a tiny fraction of Instagram's user base. In the months ahead though, and pending successful testing, everyone will have access to it.




Meanwhile, check out this report

This free executive report may give you insights into how to build your business with safe IT environments: 10 Hidden IT Risks That Might Threaten Your Business and 1 Easy Way to Find Them

The author

Thanks for reading this short post. For more tips on thriving with small business technology, check out the other blog posts at DWPia Blogs. I am also available on LinkedIn, Facebook, and Twitter.

Cybersecurity Expert, Small Business Technology Consultant, Managed Services Provider, Managed IT SupportI am Denis Wilson, President and Principal Consultant for DWP Information Architects. I help professionals grow their business by building a foundation of rock-solid information solutions for smaller healthcare, insurance, financial, legal, and nonprofits firms in Ventura County and San Fernando Valley. And have created cost-effective IT solutions, for over 20 years, specializing in cybersecurity and regulatory compliance. I am also a published author and speaker, working extensively with a variety of organizations, as well as providing small business technology education programs through business and professional associations. This just in: I will be speaking regularly at California Lutheran University's Center for Nonprofit Leadership starting in September.

Contact me if you would like me to speak at your association.